Performance, treated as a feature.
Core Web Vitals tuning, page weight discipline, and a lean technical foundation. Performance affects search rankings, conversion rates, and how premium a site feels — we treat it as part of the brand, not a checkbox.
A performance pass, end to end.
Every engagement covers the work below — full-site audit, optimization, and verification. Not piecemeal fixes.
Performance audit.
- Full-site Core Web Vitals analysis
- Page weight and asset breakdown
- Render-blocking resource identification
- Third-party script impact assessment
Image discipline.
- WebP conversion across the site
- Responsive image markup with srcset
- Lazy loading below the fold
- Width and height attributes on every image
Font optimization.
- Self-hosted WOFF2 fonts
- Preload directives for critical fonts
- font-display: swap for graceful fallback
- Unused weights and variants removed
Plugin stack audit.
- Every plugin reviewed for impact
- Redundant plugins removed or replaced
- Heavy plugins replaced with lean alternatives
- Plugin load order optimized
Caching & CDN.
- Object caching tuned for the site
- Page caching with proper invalidation
- CDN setup (Cloudflare or similar)
- Static asset versioning and headers
Verification & handoff.
- Before-and-after performance report
- PageSpeed Insights documentation
- Real User Monitoring setup
- Maintenance guidelines
Three levers, in order of impact.
Most performance work focuses on the wrong things first. The levers below are where real gains come from — in the order we tackle them.
Page weight first.
The single biggest factor in speed is how much the browser has to download and parse. Most sites ship 3–5 MB per page when they could ship under 500 KB. Trim the payload, and everything else improves.
- Image optimization (WebP, lazy load)
- Unused CSS and JavaScript removed
- Font subsetting and self-hosting
Render-blocking second.
Even a light page can feel slow if the browser has to wait for blocking scripts before painting. The order assets load in matters as much as their total size.
- Critical CSS inlined
- Non-critical JS deferred or async
- Third-party scripts lazy-loaded
Delivery infrastructure third.
A well-built site on slow hosting still feels slow. CDN, caching, and the right server stack are the multipliers that take a tuned site from fast to instant.
- CDN with edge caching
- Object and page caching tuned
- HTTP/2 or HTTP/3 enabled
Site loading too slow to convert?