WordPress sites, designed and engineered.
Custom WordPress sites built on hand-coded Astra child themes. Brand-first design, performance-first engineering, and content architecture shaped for both human readers and AI models.
A WordPress build, without the compromises.
Every project includes the work below. Not optional add-ons or upsells — the standard.
Design system.
- Custom typography and color system
- Component library aligned to the brand
- Motion and interaction principles
- Responsive design for desktop, tablet, mobile
Custom child theme.
- Astra child theme built from scratch
- Hand-coded section templates
- No drag-and-drop builders for production work
- Source code documented and yours to keep
Search foundations.
- Schema and structured data on every page
- Sitemap, robots.txt, and AI crawler configuration
- Open Graph and Twitter card metadata
- Rank Math Pro integration and setup
Performance pass.
- Core Web Vitals tuning before launch
- Self-hosted fonts and optimized images
- Lean plugin stack — every plugin justified
- Page weight budget enforced from prototype
Content architecture.
- Page structure shaped for AEO and GEO
- Direct-answer paragraphs for AI citation
- Internal linking architecture for topic depth
- Editorial template for ongoing content
Launch and handoff.
- Cross-browser and device QA pass
- DNS cutover with rollback plan
- 48-hour post-launch monitoring
- Documentation and editor training
Three reasons custom beats template.
Marketplace themes are cheap to start with and expensive to live with. Custom WordPress is the opposite — and we build it properly.
Custom code loads faster.
Marketplace themes ship with features for every use case — most of which you’ll never use, all of which the browser still has to parse. Custom themes ship only what your site needs.
- No unused features or styles
- Smaller initial bundle
- Cleaner Core Web Vitals
You keep the code.
A custom child theme is yours to keep, edit, and extend. No license fees, no platform lock-in, no waiting for a theme author to fix a bug or add support for what you need.
- Full source code delivery
- No recurring theme license fees
- Documented for future developers
Built for your brand.
A marketplace theme constrains your design to its layout decisions. A custom theme is shaped to your brand, not the other way around. Every section, spacing, and interaction is yours.
- No template constraints
- Brand-first design system
- Hand-coded section flexibility
Have a WordPress project in mind?