WordPress sites, designed and engineered.
Custom WordPress sites built on hand-coded Astra child themes. Brand-first design, performance-first engineering, and content architecture shaped for both human readers and AI models.
A WordPress build, without the compromises.
Design system.
- Custom typography and color system
- Component library aligned to the brand
- Motion and interaction principles
- Responsive design for desktop, tablet, mobile
Custom child theme.
- Astra child theme built from scratch
- Hand-coded section templates
- No drag-and-drop builders for production work
- Source code documented and yours to keep
Search foundations.
- Schema and structured data on every page
- Sitemap, robots.txt, and AI crawler configuration
- Open Graph and Twitter card metadata
- Rank Math Pro integration and setup
Performance pass.
- Core Web Vitals tuning before launch
- Self-hosted fonts and optimized images
- Lean plugin stack, every plugin justified
- Page weight budget enforced from prototype
Content architecture.
- Page structure shaped for AEO and GEO
- Direct-answer paragraphs for AI citation
- Internal linking architecture for topic depth
- Editorial template for ongoing content
Launch and handoff.
- Cross-browser and device QA pass
- DNS cutover with rollback plan
- 48-hour post-launch monitoring
- Documentation and editor training
Three reasons custom beats template.
Marketplace themes are cheap to start with and expensive to live with. Custom WordPress is the opposite, and we build it properly.
Custom code loads faster.
Marketplace themes ship with features for every use case, most of which you'll never use, all of which the browser still has to parse. Custom themes ship only what your site needs.
- No unused features or styles
- Smaller initial bundle
- Cleaner Core Web Vitals
You keep the code.
A custom child theme is yours to keep, edit, and extend. No license fees, no platform lock-in, no waiting for a theme author to fix a bug or add support for what you need.
- Full source code delivery
- No recurring theme license fees
- Documented for future developers
Built for your brand.
A marketplace theme constrains your design to its layout decisions. A custom theme is shaped to your brand, not the other way around. Every section, spacing, and interaction is yours.
- No template constraints
- Brand-first design system
- Hand-coded section flexibility