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Optimize · Pillar 02

Found by Google, and AI.

Speed, traditional SEO, and AI search visibility, engineered as one discipline. Sites that load fast, rank in Google, and get cited by ChatGPT, Perplexity, and Claude when buyers ask for recommendations.

What we optimize

Three disciplines. One integrated practice.

01 / SPEED

Performance.

Core Web Vitals tuning, page weight discipline, and a lean technical foundation. Faster sites rank higher, convert better, and feel more premium.

  • Core Web Vitals optimization
  • Image and font discipline
  • Object caching and CDN setup
  • Lean plugin stack audit
Explore Speed
02 / SEO

Traditional search.

The technical foundations that let Google understand and rank your pages without friction. Schema, structured data, and content architecture shaped for topical authority.

  • Schema & structured data
  • Sitemap & robots.txt
  • Internal linking architecture
  • Rank Math Pro setup & tuning
Explore SEO
03 / AEO / GEO

AI search.

Answer Engine Optimization and Generative Engine Optimization: content shaped so ChatGPT, Perplexity, and Claude can cite you cleanly. The half of search most studios ignore.

  • Direct-answer paragraph structure
  • FAQ schema on every page
  • llms.txt configuration
  • AI crawler allowlist
Explore AEO / GEO
Why this matters now

Search is changing. Most studios haven't noticed.

More people now ask AI for recommendations than search for them. The sites built to be read by AI will get cited. The ones that aren't, won't.

01 / GROUND TRUTH

AI search is now half the market.

ChatGPT, Perplexity, and Claude have shifted how people find answers, products, and services. Buyers ask AI for recommendations, and the sites AI can read clearly are the ones that get named.

02 / THE GAP

SEO and AEO aren't the same.

A site optimized for Google can still be invisible to AI models. They look at different signals: schema, content structure, llms.txt, crawler permissions. You need both, optimized together.

03 / THE WINDOW

Early movers compound.

AI models are training their citation patterns now. Sites that ship AEO discipline today get cited tomorrow, and those citations train future models to surface them more often.

04 / DISCIPLINE

It's one practice, not three.

Speed, SEO, and AEO aren't separate engagements. They're a single discipline. We don't sell them apart, we ship them together, because that's how they actually work.

Optimization in practice

Our own site, held to our own standard.

evenore.com is the discipline applied to ourselves: schema on day one, AEO-first content architecture, and Core Web Vitals budgeted before launch. Measured weekly against PageSpeed Insights, and published on our homepage.

97Performance
96Accessibility
100Best practices
100SEO
Run the numbers yourself
evenore.com homepage
FAQ

Asked often, answered plainly.

Browse all questions
Will my site rank on Google?

That depends on your market, content, and competition. Our build practices give you a strong foundation: clean semantic markup, structured data, sitemap, image SEO, fast load times, mobile responsiveness, and Search Console verification on launch day.

Rankings improve with consistent content and time. We never promise a specific position or traffic number.

What are AEO and GEO?

AEO (Answer Engine Optimization) is the practice of structuring your content so AI assistants like ChatGPT, Perplexity, and Claude can read it cleanly, cite it accurately, and surface it in their answers. Direct-answer paragraphs, FAQ schema, and clean entity definitions all contribute.

GEO (Generative Engine Optimization) is its sibling, focused on making sure AI models understand your business as an entity: who you are, what you do, where you operate, why you matter. Strong schema, consistent name-address-phone information, and clear authorship signals all play a role.

Will my site show up in ChatGPT, Perplexity, and Claude?

That depends on how often AI systems find content on your site that's relevant to a user's question. We give you the technical foundation: structured data, FAQ schema, llms.txt at the site root, robots.txt configured to allow AI crawlers, clean entity definitions, and direct-answer content patterns.

AI visibility builds over time, just like search rankings.

How fast will my site be?

Our performance budget is non-negotiable: PageSpeed Performance 95+ on mobile, 98+ on desktop, Largest Contentful Paint under 1.5 seconds, Cumulative Layout Shift under 0.05. The homepage and every service page meet these targets at launch and are designed to hold them indefinitely.

Do I need the audit before an optimization project?

No, but it's the cheapest way to find out what's worth doing. The $750 AI search readiness audit shows exactly where you stand and what to fix in priority order, and the fee is fully credited toward any project you start within 60 days.

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